EURO SOCCER PICKS - SLEEPER

Role
Art Direction · Motion Design
Client
Sleeper
The Challenge
Sleeper needed to launch European Soccer Picks for a global audience, translating its high-energy U.S. sports DNA into a motion system that felt fast, modern, and culturally relevant to international football fans.
My Role

Led motion design and visual direction for the launch, defining the look, pacing, and motion language while collaborating closely with product, marketing, and creative partners to ensure clarity, excitement, and scalability across formats.
A series of social media stories and screenshots from a mobile app, showing a dashboard for a game or quiz where users can climb leaderboards, chat with friends, and play sleeping game versions, with colorful graphics and text prompts about scoring p
A digital storyboard showing a football-themed quiz or prediction app called Pick'em Pool. It features screens for selecting winners, spotting on picks, scoring points, and climbing leaderboards, with instructions and visual cues for user interaction
A detailed storyboard or app plan for a soccer-themed mobile app or game, showcasing screens for matching, winning, picking, ranking, chatting, and statistics with visual elements like soccer balls, stadium backgrounds, and trophies.
Collection of screenshots from a mobile sports betting app, showing various features such as picking winners, points for picks, chatting with friends, and a sleep mode. The app's theme is blue with starry backgrounds.
A series of mobile app screen thumbnails related to Euro 2024 soccer, showing game picks, chat features, and victory screens, with some icons of soccer balls and locker symbols.
Sequential screenshots of a mobile app called Euro Pick-em related to football (soccer) betting and tournament predictions, including prompts to join, score knowledge, selecting winners, chatting, and viewing tables and reports. 

The Solution

A bold, high-velocity motion system built around dynamic UI moments, field-inspired textures, and broadcast-style energy—bridging Sleeper’s existing brand with the visual expectations of a global soccer audience.

Outcome

Delivered a launch-ready motion package used across product surfaces and marketing placements, successfully extending Sleeper’s brand into a new sport while maintaining consistency and performance-driven clarity.
Credits
Producer: William Ng
Co-Director: Audrey Wu
Black cat lying on a white bed with its eyes closed.
Black background with white text reading, "Yes, I do my own stunts".