Apple TV+ x Seismic productions

Animator, Designer, Editor

Project Overview:

For the Apple TV+ animated series "Harriet the Spy," our team was tasked with developing a bold and dynamic trailer that complemented the show’s unique aesthetic.

Harriet the Spy- Titles + edit

Project Goals:

Align with the show’s classic book-inspired aesthetic while keeping it fresh and modern.

Create a seamless blend between the animated footage and the motion-designed titles.

We went through several versions before landing on the final look, experimenting with:

  • Typography: Handwritten vs. cutout-style fonts that felt like Harriet’s personal notes.

  • Text Animation: Stop-motion inspired movements vs. fluid, natural handwriting reveals.

  • Integration with Footage: Testing different placements, motion paths, and blending techniques.

Through rounds of feedback, we refined the style to feel natural within the world while maintaining readability.

Iterative Title Design Process

A cartoon drawing of a person flying with a cape on lined paper with clouds and colorful text.
A piece of lined notebook paper with a small purple watercolor cloud painted on it.
Hand-drawn illustration on lined paper depicting a child holding a toy, a sun with a smiling face, a cloud, and a picture frame with an arrow pointingwards.
Drawing on lined paper showing a child with a video camera, a smiling sun, and a cloud.
Open notebook with handwritten notes and a person's hand holding a pen, writing on the left page, with the year 2000 written at the top.
A hand-held book opened to pages with handwritten notes, featuring a photograph of two animated characters with glasses and a girl, showing them smiling.

Editing Approach:

Focused on pacing and rhythm to ensure the titles appeared at just the right moments.

Matched the energy of the series by timing movements with key beats in the animation.

Title Animation:

Used a rough, sketchbook-like motion style to reflect Harriet’s adventurous personality.

Incorporated organic transitions that mimicked the feel of writing or drawing in a journal.

Final Look & Impact

Successfully created a title sequence that feels hand-crafted and authentic to Harriet’s world.

Balanced playfulness and sophistication, appealing to both younger audiences and longtime fans of the book.

The final result is an immersive experience that enhances the storytelling, seamlessly blending typography, motion, and animation.

Pink background with white text that reads "based on the best-selling book."
Text on a red gradient background that reads, 'the name is'.
Pink background with white text saying 'your next great story'.
Title card for Harriet the Spy, announcing a new season

Team Members:

  • Title animation: Michelle Garcia + Stephen K

  • Producer: Jon Converse

  • Editor supervisor: Mike J.

  • Client: Seismic Productions