Role
 Art Direction · Motion Design · Animation · Producing

Studio
SweetSpot Media

Client
Kewpie

The Challenge

Kewpie needed a motion campaign that felt playful and energetic while remaining true to its iconic brand. While balancing modern visual flair with the familiarity of a globally recognized product.

KEWPIE MAYO
MOTION CAMPAIGN

My Role

Led creative direction and animation, shaping the visual language and motion approach while collaborating closely with 3D and production partners to ensure the campaign felt cohesive, expressive, and brand-aligned.

The Solution

A fluid, character-forward motion system inspired by Quicksilver-style dynamics, reinterpreted through Kewpie’s distinct identity. Combining bold timing, tactile movement, and clean composition to bring the product to life.

Outcome

Delivered a vibrant motion campaign that modernized Kewpie’s visual presence while maintaining its charm, resulting in a flexible system adaptable across multiple formats and placements.

Credits
Producer: Michelle Garcia, Ryan Hoog
3D Animation & Design: Ryan Hoog
Script: Kewpie USA & Japan Teams

A step-by-step illustration of a bottle being shaken, broken, and a red object inside exploding in a burst of debris.

Black and white illustration of a monkey holding a banana, with the word 'Monkey' written at the top.

Black silhouette of a person riding a bicycle against a white background.