Sleeper
Motion Identity

Role
Motion Design · Brand Strategy · System Development
The Challenge

As Sleeper prepared for its 2025 brand refresh, the team needed a cohesive motion identity that could scale seamlessly across product UI, social, TVC, and acquisition—while maintaining consistency, clarity, and brand personality across every touchpoint.

My Role

Led motion design for the brand refresh, partnering closely with product, marketing, and design teams to define Sleeper’s core motion principles and translate them into a flexible, production-ready system.
The Solution
Developed a comprehensive motion identity system, including logo motion, transitions, micro-interactions, and reusable toolkits—designed specifically for motion-first applications and scalable deployment across platforms and formats.
Outcome
Delivered a unified motion system adopted across Sleeper’s product, marketing, and brand surfaces, ensuring consistency, efficiency, and a recognizable motion language across all user touchpoints.
Mobile app homepage with a dark background and a robot logo at the top, displaying sections: 'Picks' with a $100 deposit match, 'Leagues' for sports competition, and 'Scores + News' for updates, with a 'Login' option at the top right.
Confirmation screen showing successful account creation, including birthday confirmation set to September 12, 1997, with a colorful confetti graphic at the bottom and a highlighted 'DONE' button.
Mobile app interface of a sports betting platform showing match details for basketball games, promotional offer for deposits up to $100, and navigation icons at the bottom for Home, Fantasy, Picks, Scores, and Profile.
Digital interface announcing a 100% profit boost with a countdown timer showing 10:24:23 and a 'USE' button.
Soccer match between Slovakia and Denmark, scheduled for Sunday, June 16th at 5:00 pm at MHP Arena, with a score tied at 0-0.
Silhouette of a person climbing a mountain during sunset or sunrise with a cloudy sky.
Black silhouette of a man with a football helmet, holding a football, and a woman with long hair, sitting on a football helmet, with an American football in front of them, against a white background.