Sleeper Motion Identity
Motion animator + branding strategist
Sleeper’s 2025 brand system was a three-person collaboration: two graphic designers and me as the motion designer. Together we refined the core visual language and I developed the motion system: transitions, micro-interactions, and ad toolkits. Deliverables spanned in-app surfaces, social, TVC and acquisition. The refresh keeps the brand fast, competitive, and instantly recognizable across every touchpoint.
Sleeper’s 2025 brand system was a three-person collaboration: two graphic designers and me as the motion designer. Together we refined the core visual language and I developed the motion system: transitions, micro-interactions, and ad toolkits. Deliverables spanned in-app surfaces, social, TVC and acquisition. The refresh keeps the brand fast, competitive, and instantly recognizable across every touchpoint.
Core values
Sleeper’s brand voice sits at the intersection of playful, quirky, and confident — a reflection of how fans actually talk about sports. It’s fun without being childish, bold without being arrogant, and never afraid to show personality.
Sleeper’s brand voice sits at the intersection of playful, quirky, and confident — a reflection of how fans actually talk about sports. It’s fun without being childish, bold without being arrogant, and never afraid to show personality.
Logo
We created a bunch of different kind of logos but ended up relying heavily on the reconstruction of the original.
Kinetic Typography
Sleeper’s kinetic type is fast, bold, and rhythmic . It’s built to move like the energy of live sports. It flexes between expressive headlines and hype moments without losing that punchy, confident feel.
Micro animation
Social media
TVC ads