MICROSOFT COPILOT

Role
Art Direction · Motion Design · Animation · Editing

Studio
Ghost Atomic

Client
Microsoft

The Challenge
Microsoft needed a polished, character-driven explainer that clearly communicated Copilot’s value while staying aligned with brand standards and enterprise-level storytelling.

My Role
Partnered closely with Ghost Atomic to art direct and execute the animation, shaping visual direction, pacing, and performance to balance clarity, warmth, and expressive motion.

The Solution
A clean, approachable explainer built around character-driven motion, designed to humanize the product while maintaining brand consistency and narrative clarity across the piece.

Outcome
Delivered a refined product explainer that supported Microsoft Copilot’s storytelling goals and reinforced brand trust through thoughtful motion design and execution.

Credits
Producer: Dez Davis
3D Animation & Design: Ryan Hoog
Script: Microsoft Content Team

A collection of crystals and gemstones in various colors and shapes

A black and white illustration of a plant with tall, elongated leaves and a stem with round-shaped flowers or buds.